PR Management and Leadership
Fall 2022
Reputation Management
For my final paper of this course, I wrote about the importance of reputation management. This report included 3 case studies and was turned in alongside a brief video presentation.
PR Cases and Campaigns
Fall 2022
Dove Case Study
For my Capstone course, my partner and I did a case study analysis of Dove's "Reverse Selfie" Campaign.
Writing for the Digital World
Spring 2021
This presentation was made to lead a class discussion based on the importance of social media to the field of public relations. It focuses on topics such as cancel culture, relevant social media platforms, and expectations for the future.
Writing for News and Public Relations in a Digital Age
Fall 2020
The following information is not intended to be factual but is part of a class writing assignment from August 2020 to December 2020 at the S.I. Newhouse School of Public Communications, Syracuse University. All information is intended to be sourced appropriately.
Talking Points
For a hypothetical press conference regarding robberies in downtown Syracuse, I was tasked with creating talking points as the Business Association Representative.
News Story
Unrelated to Spotify, this news story focuses on a hypothetical accident involving a student and truck driver.
Diversity Analysis
This was a presentation created to showcase Spotify's initiatives to promote diversity and inclusion throughout their company. (click image for presentation)
News Release
For this assignment, I was tasked with creating a hypothetical news release for the occasion of a new hire for an important position.
Op-Ed Piece
Any PR professional must be equipped with tremendous writing skill. For this class, we were told to write an op-ed on any chosen topic. I chose to write about the television series Friday Night Lights.
eNewsletter
Using MailChimp, I was able to create an eNewsletter focused on a hypothetical food drive sponsored by Spotify. You can use this link to find it, or a preview below.
Fact Sheet
A general fact sheet for Spotify compiled of basic facts and key figures.
Social Media Release
For this assignment, I was tasked with creating a fictional event amidst the pandemic of COVID-19. I chose to create a fundraiser that unites all music fans, as well as the front lines of COVID relief.
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Newsjacking
For this assignment, I was tasked with finding a relevant story to leverage with Spotify's recent efforts.