Social Media News Release:
Spotify's Holiday Cheer for Our Champions
Facts:
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Spotify will be live-streaming back-to-back concerts for a holiday-themed fundraising event titled "Holiday Cheer for Our Champions".
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The event will occur without interruption beginning at 12pm on Saturday, November 21 and ending at 12pm on Sunday, November 22.
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The concert series will be offered for a single purchase of $10, which goes directly to the World Health Organization's COVID-19 Efforts.
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The series will be made available to listeners worldwide through a Youtube Live broadcast.
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Artists who are currently set to perform include:
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Morgan Wallen, Ariana Grande, Zac Brown Band, Drake, Harry Styles, Justin Bieber, Chance the Rapper, the Chainsmokers, Calvin Harris, Young the Giant, Dan & Shay and more.
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Ryan Seacrest, James Corden and Carson Daly will take turns hosting the series live from New York City.
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Streamers that choose to donate $20 or more throughout the event will receive a single-use voucher for 3 months of Spotify Premium.
Quotes:
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"We believe that this initiative is going to help us utilize our platform and the world's love of music to create meaningful change. We cannot wait to see our listeners and their favorite artists come together to help the country rebuild after such a terrible year." - Daniel Ek, Spotify's Chief Executive Officer
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"The support that Spotify has shown throughout this planning process has been crucial. They are willing to do whatever it takes to help us fight for a cure to beat this disease." - Dr Carissa F. Etienne, World Health Organization Regional Director for the Americas
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Multimedia:
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World Health Organization Relief Video
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Photo by Pax Engström, BI Nordic
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Photo by PAHO/WHO
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"Holiday Cheer for Our Champions" Poster
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Spotify's Social Media Pages:
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Live Links:
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"Holiday Cheer for Our Champions" News Release
World Health Organization COVID-19 Initiative Fact Sheet
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About Spotify:
Spotify transformed music listening forever when it launched in 2008. Discover, manage and share over 60 million tracks, including more than 1.5 million podcast titles, for free, or upgrade to Spotify Premium to access exclusive features for music including improved sound quality and an on-demand, offline, and ad-free listening experience.
About World Health Organization:
WHO works worldwide to promote health, keep the world safe, and serve the vulnerable.
Our goal is to ensure that a billion more people have universal health coverage, to protect a billion more people from health emergencies, and provide a further billion people with better health and well-being.
For More Information:
Disclaimer
This information is not intended to be factual but is part of a class assignment on writing social media news releases at the S.I. Newhouse School of Public Communications, Syracuse University, October 2020. All information is intended to be sourced appropriately.